
Nova Guides Your Team to Sell Like a Top Performer
Your AI assistant analyzes your ICP, funnel, and top-performing reps and recommends the next best step to close your next deal.



The team at Dice was looking for more than last-touch attribution to understand the customer journey. But the data was sprawling and hosted in several tools, and even then, the picture just wasn't complete. That's when they brought in HockeyStack to enrich and enhance their understanding.
“HockeyStack gave us one connected buyer journey that we could see, which gave us the ability to look at our data on multiple attribution models and to really make those types of budgeting decisions at different levels.”




“We’re doing very, very innovative things with HockeyStack… understanding the campaigns and touchpoints that accelerate deals at each stage.” Bruno Bertini, CMO @ 8x8




"I didn’t want leads—I wanted pipeline. With HockeyStack, I can finally see which programs are actually driving revenue, not just form fills. What used to take hours in Excel now takes five minutes—and the insights are 10x better." Justin Brock, VP of Demand Generation




The team at Bloomreach needed to paint a clearer picture of marketing’s value and use data to validate spend. And they could do this more effectively at Bloomreach if they knew exactly how their experiences led to sales. That's when they decided to bring on HockeyStack.
We’re able to do the tracking (not just on a converted contact) but to also see what happens before they actually convert. That has really opened up our teams to feel like what they’re doing is having an impact.




Rowan Tonkin, CMO of Planful, shares how HockeyStack enhances visibility and empowers marketing teams to efficiently analyze performance and gain comprehensive insights.
"We looked at other technologies that were both attribution based and non attribution based. HockeyStack gave us the best of both worlds."




Chris Wood, Director of Demand Generation at ActiveCampaign, shares how HockeyStack empowered their team to overcome BI challenges, and optimize LinkedIn performance.
“HockeyStack is allowing us to understand trends over time and also predict where to go next.”


“I think Odin is kind of like the analyst I wish I had on the team. I can just sit, have coffee, and really see at a 360-degree level what’s working and what’s not working. It’s been a game-changer.” — Mario Moscatiello, Head of Growth @ Airbyte
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See Accounts Ready to Convert & Why
Get a complete snapshot of every high-potential account—with clear, data-backed reasons they’re ready to talk today.
Calls, CRM updates, web activity, and buyer intent signals—all combined into one instant, actionable summary.


Your Next Step - Guided by Your Top Reps
Actionable next steps personalized to each account—based on what’s proven to work.
Receive a tailored to-do list for breaking in, complete with recommended strategy, messaging and timing.
Strategize smarter with AI that understands your ICP and your team’s winning plays.
Real-Time Deal Insights
Stay ahead with instant updates on your key deals. AI tracks new stakeholders, shifts in engagement, and flags risks—then recommends personalized next steps to keep deals moving.
Focus your energy where it matters most, guided by smart AI insights.

How we helped B2B leaders around the world
How 8x8’s Marketing Team Drives Business Growth with HockeyStack

How Anvilogic Moved from Fragmented ABM and Reporting to Data-Driven GTM

How ActiveCampaign hit their monthly revenue targets after cutting ad spend in half


How Dice Optimized Go-to-Market Strategy with a Connected Buyer Journey


How shifting from Bizible to HockeyStack changed Planful's marketing team

How Bloomreach Proves Marketing’s Impact with HockeyStack

How Airbyte Rebuilt GTM with HockeyStack AI Analytics



































Ready to see HockeyStack in action?
HockeyStack turns all of your online and offline GTM data into visual buyer journeys and dashboards, AI-powered recommendations, and the industry’s best-performing account and lead scoring.