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Products

Understand the incremental lift of marketing activities

See the casual impact of a certain touchpoint or activity without running an experiment. For example, you can measure how likely people who have seen your specific campaign are to become an opportunity vs. those who haven't

KEY FEATURES

Measure influence without user data

Lift measures the influence of specific marketing activity on a specified variable like demos, subscribers, sales, or revenue by comparing people who experienced the activity (exposed) vs. those who didn't (control), then measure the difference.

KEY FEATURES

Measure influence without user data

Lift measures the influence of specific marketing activity on a specified variable like demos, subscribers, sales, or revenue by comparing people who experienced the activity (exposed) vs. those who didn't (control), then measure the difference.

KEY FEATURES

Measure influence without user data

Lift measures the influence of specific marketing activity on a specified variable like demos, subscribers, sales, or revenue by comparing people who experienced the activity (exposed) vs. those who didn't (control), then measure the difference.

What's possible?

Campaign lift

Will you lose any sales if you paused branded search campaigns? Do LinkedIn ad impressions drive leads, even if people don't click? Does a certain channel influence deals more than another?
Lift will tell you.

Content lift

What impact doe website live demo views have on demos booked? Does you in-feed content influence your leads? Does a specific product page influence more than others?
Lift will tell you.

Program lift

How much influence does your newsletter have on leads? Do viewers of your video series convert higher than non-viewers? If you stopped blogging, would it matter?
Lift will tell you.

Messaging lift

Does your messaging motivate action? Does your new ad creative drive more meetings than your old? Does your updated homepage influence SQLs more than before?
Lift will tell you.

Template Libary

Andrei Zinkevich's ABM Reporting Board

How does Andrei Zinkevich measure ABM performance and align marketing and sales with account intelligence?