Tell the whole story, not just the part they remembered most
Self-reported attribution alone is just as misleading as first touch or last touch alone. In HockeyStack, we pair self-attribution with the rest of the journey so that you can tell the full story —not one piece of it.
Bring quantitative and qualitative attribution together
Self-attribution tells the most memorable moment of one person: the demo booker. What about the other stakeholders? In HockeyStack, we bring self-attribution into the account-level journey so you can see it next to every other touch point.
Categorize self-attribution with filters
With hundreds or thousands of leads every month, just organizing self-attribution becomes a burden. Not anymore. Pull self-attribution into journeys automatically, group responses into categories with filters, and measure which reported channels show up most.
Tie self-attribution to revenue
Easily build reports that show self-attribution’s influence on pipeline and revenue. For example, if someone says “we listen to The Flow,” you can group all answers with “The Flow” using a filter, pull that response into a row, and build columns with funnel stages to measure influence.
What's possible?
Multi-level attribution
We can track more than most, but we can’t track everything. Use self-attribution to find untrackable touch points that matter. We’ll take care of the rest.
Multi-level attribution
We can track more than most, but we can’t track everything. Use self-attribution to find untrackable touch points that matter. We’ll take care of the rest.
Dave Gerhardt's CMO Dashboard
How does former CMO and current Exit Five founder, Dave Gerhardt, report on marketing's performance to the exec team?
How we helped B2B leaders around the world
How 8x8’s Marketing Team Drives Business Growth with HockeyStack
How Delve Scaled Demos Booked with HockeyStack’s AI Analyst
How Anvilogic Moved from Fragmented ABM and Reporting to Data-Driven GTM
How ActiveCampaign hit their monthly revenue targets after cutting ad spend in half
How Dice Optimized Go-to-Market Strategy with a Connected Buyer Journey
How shifting from Bizible to HockeyStack changed Planful's marketing team
How Bloomreach Proves Marketing’s Impact with HockeyStack
How Airbyte Rebuilt GTM with HockeyStack AI Analytics
Frequently asked questions
Our implementation is self serve, and onboarding is designed to be quick and streamline your path to value. Our customers get initial GTM insights within 24 hours. Our dedicated customer success team provides high-quality support and resources to ensure smooth AI adoption and help you effectively integrate our AI agents into your existing GTM strategies.
AI agents are only as good as the data they’re trained on. Without access to accurate, well-organized, and contextual information about your business, they produce outputs that are often irrelevant or unreliable.
HockeyStack connects directly to your GTM tech stack, ingesting both structured and unstructured data across marketing, sales, product, and customer success. We clean, organize, and categorize this data to ensure your AI agents are grounded in accurate, up-to-date information.
You also have the ability to customize and edit the context your AI agents operate in, ensuring they understand your business as deeply as you and your team do.
Over time, HockeyStack AI Agents continuously learn from your company’s real activities, strategies, and decisions, automatically refining their recommendations and actions.
The result is trustworthy, business-aware outputs that drive meaningful results from day one, and only improve over time.
While having a GTM or revenue operations resource can help streamline implementation, HockeyStack is built as a fully self-serve GTM AI platform and doesn’t require any coding. Our AI agents, Odin and Nova, make it easy to analyze touchpoint data and surface next best actions—no technical knowledge needed.
HockeyStack integrates with leading CRM, ABM, Marketing Automation, Sales Outreach, and advertising platforms. Learn more about our integrations.
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