WEBSITE ANALYTICS

Analytics built for B2B SaaS

GA4 and other website analytics platforms show you what happens on your website. HockeyStack shows you who did, which company they work for, what influenced them.

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KEY FEATURES

Tie website activity to users and companies

Whereas GA4 and other analytics platforms tell you what happens on your website, HockeyStack doesn't just show you what's happening on your website; it shows you the full journey and touch-points, even if they haven't converted yet.

KEY FEATURES

Understand the revenue contribution of every webpage

Multi-touch attribution and incrementally reports reveal the revenue influence of each page, blog, video, webinar, ebook, case study, white-paper, and any other content on your website. They also identify which content causes bounce and assess the negative or positive impact of content in the buyer's journey.

KEY FEATURES

See everything in real time

HockeyStack integrates with Slack, allowing you to get notifications whenever your target accounts or personas visit your website, takes specific actions, or visits specific pages.

KEY FEATURES

Sync everything with your CRM

Sync key metrics and engagement at both the account and user levels with your CRM, ensuring the entire team has visibility.

What's possible?

Historical data import

Important historical website data from Big Query or a data warehouse.

Unlimited data retention

Store website data forever, without data retention limits.

Subdomain tracking

Track website activity across subdomains in a single account.

No data sampling

Track and measure more accurately by sampling your entire dataset, not just a subsection.

How we helped B2B leaders around the world

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How 8x8’s Marketing Team Drives Business Growth with HockeyStack

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How Anvilogic Moved from Fragmented ABM and Reporting to Data-Driven GTM

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How ActiveCampaign hit their monthly revenue targets after cutting ad spend in half

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“Tying pipeline and revenue to marketing efforts has never been easier than with HockeyStack. This is a huge improvement from all attribution tools I’ve used.”

Elsa Giraudineau, Director of Demand Generation at Telnyx

"Every once in a while you come across a startup that you know will be the next big thing. That's HockeyStack for me."

Peep Laja, Founder/CEO at Wynter

"HockeyStack is helping us track what was previously considered the dark funnel. We have insights into activities I previously thought were immeasurable and unable to be tracked. With this information we narrow in on what initiatives are working or not working."

Rachel Wallace, Performance Marketing Manager at Outreach

“Thanks to HockeyStack, i now have visibility that over the last month my LinkedIn organic posts impacted $27K in ARR.”

Casey Hill, Sr. Growth Manager at ActiveCampaign

“Odin is like having a teammate who can instantly analyze performance and recommend what to do next. I’ve used it to refine our media mix and forecast exactly what we need to hit our goals.”

Alex Schaefer, Marketing Operations at Honeycomb

“In HockeyStack, I’ve been able to identify over 2x more content-attributed opportunities that were previously missed.”

Levi Olmstead, Director of Content Marketing at WhatFix

“Our executives got more value from HockeyStack in one session than he got from Looker all year.”

Chris Wood, Director of Demand Generation at ActiveCampaign

“It's the best analytical tool I have ever used, bringing our analytic game to another level.”

Gabriel Barboza, Marketing Director at Incognia

“Would you lose any sales if you paused branded search campaigns? If you stopped podcasting, would it matter? Only lift reports will tell you. It only takes minutes to do in HockeyStack.”

Jason Widup, Founder at Peak B2B

“We can connect all our data, attribute revenue to specific campaigns, and know where to invest more."

Cameron DeJong, Director of Marketing at Raintree

“Dark social is getting lighter. Gotta give it up to HockeyStack for launching a partnership with Gong to track podcast mentions. Blows my mind that none of the other tools have done this.”

Tim Davidson, Director of Marketing at B2B Rizz

“Thanks to HockeyStack, we can now see all marketing-influenced closed deals. It gives us better visibility into pipeline source and ROI.”

Anand Nambiar, Head of Demand Generation at Oneflow

"HockeyStack has shed a light on the dark funnel and given us freedom from GA, HubSpot Reports, and Manual Spreadsheets!”

Chris Spellman, Sr. Demand Generation Manager at Scythe

“In HockeyStack, you can draw the connection between content marketing and conversion activity to find out which URLs drive customer acquisition.”

Gaetano DiNardi, Growth Advisor, Gong & Nextiva at Gong & Nextiva

“Our data was split between spreadsheets, our CRM, marketing automation tool, GA, and Stripe. HockeyStack was the only tool that could unify it and give us clarity on what strategies to invest more in.”

Justin Brock, VP of Demand Generation at Coro

"HockeyStack has truly transformed our organization. It has enabled us to reveal the true value of our events and paid channels—insights that are nearly impossible to capture in Salesforce or Marketo."

Brittany Hilgers, Senior Marketing Operations Manager at Litify

“HockeyStack has become our marketing source of truth. It centralizes all of our data in one place and allows us to focus our time on understanding and scaling our demand generation efforts.”

Sacha-Leo Shenkier, Senior Manager of Demand Generation at Broadsign

"Odin has massively helped our go-to-market reporting. What used to take hours now takes minutes, giving us fast clarity on attribution, channel performance, and what’s actually driving revenue."

Rich Elliott, Demand Generation at Rich

Frequently asked questions

What kind of onboarding and support can we expect for successful GTM AI adoption?

Our implementation is self serve, and onboarding is designed to be quick and streamline your path to value. Our customers get initial GTM insights within 24 hours. Our dedicated customer success team provides high-quality support and resources to ensure smooth AI adoption and help you effectively integrate our AI agents into your existing GTM strategies.

Why Should I Trust HockeyStack AI Agents?

AI agents are only as good as the data they’re trained on. Without access to accurate, well-organized, and contextual information about your business, they produce outputs that are often irrelevant or unreliable.

HockeyStack connects directly to your GTM tech stack, ingesting both structured and unstructured data across marketing, sales, product, and customer success. We clean, organize, and categorize this data to ensure your AI agents are grounded in accurate, up-to-date information.

You also have the ability to customize and edit the context your AI agents operate in, ensuring they understand your business as deeply as you and your team do.

Over time, HockeyStack AI Agents continuously learn from your company’s real activities, strategies, and decisions, automatically refining their recommendations and actions.

The result is trustworthy, business-aware outputs that drive meaningful results from day one, and only improve over time.

Do I need technical knowledge to implement HockeyStack?

While having a GTM or revenue operations resource can help streamline implementation, HockeyStack is built as a fully self-serve GTM AI platform and doesn’t require any coding. Our AI agents, Odin and Nova, make it easy to analyze touchpoint data and surface next best actions—no technical knowledge needed.

What other GTM tools do you integrate with?

HockeyStack integrates with leading CRM, ABM, Marketing Automation, Sales Outreach, and advertising platforms. Learn more about our integrations.

What is cookieless tracking and how does it work?

Analytics platforms usually use cookies to track users. Use of cookies has recently come under scrutiny by privacy legislators, and have been severely restricted.

Everything you see here works without cookies by default. You still have the option to switch to cookie-based tracking. Read our article on our cookieless tracking technology to learn more.

Where do you store the data? How privacy-friendly is HockeyStack?

We store your data on AWS servers in Frankfurt, Germany. We don't collect any personal information by default, including IP addresses. We follow GDPR and CCPA regulations. Read our privacy policy to learn more.

Ready to see HockeyStack in action?

HockeyStack turns all of your online and offline GTM data into visual buyer journeys and dashboards, AI-powered recommendations, and the industry’s best-performing account and lead scoring.

Book a demo

Tie website activity to users and companies

Understand the revenue contribution of every webpage

See everything in real time

Sync everything with your CRM

What's possible?

Historical data import

Unlimited data retention

Subdomain tracking

No data sampling

How we helped B2B leaders around the world

How 8x8’s Marketing Team Drives Business Growth with HockeyStack

How Anvilogic Moved from Fragmented ABM and Reporting to Data-Driven GTM

How ActiveCampaign hit their monthly revenue targets after cutting ad spend in half

How Dice Optimized Go-to-Market Strategy with a Connected Buyer Journey

How shifting from Bizible to HockeyStack changed Planful's marketing team

How Bloomreach Proves Marketing’s Impact with HockeyStack

How Airbyte Rebuilt GTM with HockeyStack AI Analytics

Frequently asked questions

Ready to see HockeyStack in action?

How we helped B2B leaders around the world