HockeyStack’s AI for GTM helps B2B marketing and sales teams turn overwhelming data into revenue.
Pulls in structured and unstructured data to build two layers of AI context.
Company Context
A complete AI model of your business within HockeyStack
- Your customers
- Closed-lost reasons
- Sales team structure
- Messaging
- Performance patterns in top-performing reps
Target Account Context
An exhaustive AI model of every target account in your TAM.
- Key stakeholders
- Past opportunities
- Previous objections
- Typical buying behavior
- Intent signals
This dual-layer AI Account Context powers our GTM AI products:
Account Intelligence
AI account context translates scattered data about prospects into clear next steps and end-to-end workflows.
- Account plans
- Stakeholder maps
- Nova: AI Sales Rep Assistant
- Automated end-to-end workflows
Marketing Intelligence
Gives your team detailed and direct answers with next steps to questions about campaigns, spend, attribution, or lift.
- Odin AI Analyst
- Custom reports
- Out-of-the-box templates
- Lift and attribution analysis
Workflows
Orchestrate research and actions across your GTM teams with zero manual effort.
- Timely outreach automation
- Ad platform triggers
- Custom messaging sequences
- Cross-team coordination
“HockeyStack gave us full-funnel visibility, scoring we trust, and attribution that shows what’s actually working. Sales and marketing are finally aligned, and we can make faster, more confident decisions.” — Hollie Lemos, VP Revenue Marketing @ Firstup
“I think Odin is kind of like the analyst I wish I had on the team. I can just sit, have coffee, and really see at a 360-degree level what’s working and what’s not working. It’s been a game-changer.” — Mario Moscatiello, Head of Growth @ Airbyte
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“We consolidated three internal meetings into one comprehensive performance and collaboration meeting, thanks to HockeyStack’s unified reporting. From the CEO down, everyone was impressed — the clarity in our funnel numbers allowed us to restructure our nurture program.
“HockeyStack gave us one connected buyer journey that we could see, which gave us the ability to look at our data on multiple attribution models and to really make those types of budgeting decisions at different levels.”
“We’re doing very, very innovative things with HockeyStack… understanding the campaigns and touchpoints that accelerate deals at each stage.” Bruno Bertini, CMO @ 8x8
“Before HockeyStack, we were optimizing around the wrong goals. HockeyStack helped us align our goals to the outcomes we actually wanted to achieve, and made the impact believable by letting us drill into the exact deals behind the numbers.” — Jonathan Cherry, Senior Manager, Marketing Operations & Insights, Yext
“Before HockeyStack, our team was uncomfortable with data. Now every marketer presents their own metrics, tells the story behind them, and makes confident decisions. When they walk into a meeting with the CEO, they can explain their choices with evidence instead of opinions — and that mindset shift is the real return.” - Doug Cone, Director, Growth Marketing and Operations
Chris Wood, Director of Demand Generation at ActiveCampaign, shares how HockeyStack empowered their team to overcome BI challenges, and optimize LinkedIn performance.
“HockeyStack is allowing us to understand trends over time and also predict where to go next.”
How we helped B2B leaders around the world
How N8N Scaled A Lean GTM Motion with HockeyStack Account Intelligence
How 8x8’s Marketing Team Drives Business Growth with HockeyStack
How Anvilogic Moved from Fragmented ABM and Reporting to Data-Driven GTM
How ActiveCampaign hit their monthly revenue targets after cutting ad spend in half
How Dice Optimized Go-to-Market Strategy with a Connected Buyer Journey
How shifting from Bizible to HockeyStack changed Planful's marketing team
How Airbyte Rebuilt GTM with HockeyStack AI Analytics
