HockeyStack Guide

AI For GTM

Discover how AI can revolutionize your go-to-market approach by moving beyond superficial implementations. This guide offers a strategic framework to harness AI's full potential, ensuring it becomes a core component of your business model and drives sustainable growth.

II. Core Principles of AI-Driven GTM

II. Core Principles of AI-Driven GTM

Principle 1: Understand Before You Accelerate

Principle 1: Understand Before You Accelerate

Principle 2: Think in Capabilities, Not Tools

Principle 2: Think in Capabilities, Not Tools

Principle 3: Automate Where Talent Is Wasted

Principle 3: Automate Where Talent Is Wasted

III. AI for GTM Maturity Model: From Beginner to Expert

III. AI for GTM Maturity Model: From Beginner to Expert

Stage 1: Denial

Stage 1: Denial

Stage 2: Explorer

Stage 2: Explorer

Stage 3: Operator

Stage 3: Operator

Stage 4: Architect

Stage 4: Architect

Stage 5: Trailblazer

Stage 5: Trailblazer

IV. Internal Adoption Path: From Skepticism to AI-Native

IV. Internal Adoption Path: From Skepticism to AI-Native

Play 1: Start with RevOps + SDRs

Play 1: Start with RevOps + SDRs

Play 2: Run a 30-Day Sprint

Play 2: Run a 30-Day Sprint

Play 3: Partner with a Skeptical Executive

Play 3: Partner with a Skeptical Executive

Play 4: Build an Internal Prompt Library

Play 4: Build an Internal Prompt Library

Play 5: Build an “AI Hit List”

Play 5: Build an “AI Hit List”

Tips for Success

Tips for Success

V. Thinking About ROI (The Right Way)

V. Thinking About ROI (The Right Way)

1. Pipeline Lift: Measure What AI Enables, Not Just What It Replaces

1. Pipeline Lift: Measure What AI Enables, Not Just What It Replaces

2. Sales Velocity: Shrink the Gap Between Signal and Action

2. Sales Velocity: Shrink the Gap Between Signal and Action

3. Output Per Head: Scale Without Scaling your Team

3. Output Per Head: Scale Without Scaling your Team

4. Strategic Surface Area: Measure the Moves You Couldn’t Make Before

4. Strategic Surface Area: Measure the Moves You Couldn’t Make Before

VI. How to Respond to a Board Mandate: “Use AI”

VI. How to Respond to a Board Mandate: “Use AI”

VII. Where You Go From Here

VII. Where You Go From Here

Ready to see HockeyStack in action?

HockeyStack turns all of your online and offline GTM data into visual buyer journeys and dashboards, AI-powered recommendations, and the industry’s best-performing account and lead scoring.