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V. Thinking About ROI (The Right Way)3. Output Per Head: Scale Without Scaling your Team

3. Output Per Head: Scale Without Scaling your Team

AI turns individual contributors into high-output operators. SDRs book more meetings. Marketers launch more campaigns. RevOps uncovers more insight with less manual lift.

What to track:

  • Meetings booked / SDR
  • Assets created / marketer
  • Pipeline per GTM team member

You scale execution without scaling payroll.

VII. Where You Go From Here
VI. How to Respond to a Board Mandate: “Use AI”
4. Strategic Surface Area: Measure the Moves You Couldn’t Make Before
3. Output Per Head: Scale Without Scaling your Team
2. Sales Velocity: Shrink the Gap Between Signal and Action
1. Pipeline Lift: Measure What AI Enables, Not Just What It Replaces
V. Thinking About ROI (The Right Way)
Tips for Success
Play 5: Build an “AI Hit List”
Play 4: Build an Internal Prompt Library
Play 3: Partner with a Skeptical Executive
Play 2: Run a 30-Day Sprint
Play 1: Start with RevOps + SDRs
IV. Internal Adoption Path: From Skepticism to AI-Native
Stage 5: Trailblazer
Stage 4: Architect
Stage 3: Operator
Stage 2: Explorer
Stage 1: Denial
III. AI for GTM Maturity Model: From Beginner to Expert
Principle 3: Automate Where Talent Is Wasted
Principle 2: Think in Capabilities, Not Tools
Principle 1: Understand Before You Accelerate
II. Core Principles of AI-Driven GTM
I. Preamble
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