V. Thinking About ROI (The Right Way)

The fastest way to kill an AI initiative is to judge it by the wrong metrics.

Traditional ROI thinking assumes predictable, linear impact, like reducing software costs or increasing ad efficiency.  But AI doesn’t behave like a typical SaaS tool. The upside is nonlinear and compounding, but only if you know where to look.

This section reframes how to measure AI’s impact to guide smarter deployment and stronger executive alignment.