2. Sales Velocity: Shrink the Gap Between Signal and Action

AI reduces the time between buyer intent and team response: Signals get detected faster, follow-ups go out instantly, and deals progress before the competition knows they exist.

What to track:

  • Time from lead → first touch
  • Time from demo → proposal
  • Average stage velocity with AI-assisted workflows
  • Conversion rate improvements in accelerated cycles

AI removes lag**.** It shortens your sales cycle and increases your chance of winning before buyers go cold.