Play 5: Build an “AI Hit List”

Create a public dashboard or Notion board called the “AI Hit List”: a living backlog of GTM problems the team wants AI to solve next. Let anyone contribute, and prioritize based on impact and feasibility. Celebrate when one gets “checked off.”  This crowdsources ideas and builds collective ownership over AI transformation. It also shifts the narrative: AI isn’t just something leadership rolls out. It’s a tool the team uses to eliminate friction on their own terms.

Examples:

• “Create custom talk tracks for every persona using past win data”
• “Auto-alert reps when a deal starts going cold”
• “Summarize competitor mentions from 100+ Gong calls weekly”

Common Objection:

“We already have existing priorities that aren’t getting enough attention. This detracts focus from them.”

How to respond:

The hit list isn’t about starting new projects. It’s about solving existing priorities faster by identifying where AI can remove friction, automate grunt work, or surface insights we’re currently missing. Think of it like technical debt in engineering: ignoring the inefficiencies slows us down long-term. The hit list turns those inefficiencies into opportunities.